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NEWS: CHRIS LAURIE NAMED BCHL MARKETER OF THE YEAR

Photo: President Chris Laurie receiving the game puck after his first win as Team President on November 23rd, 2019.

FOR IMMEDAITE RELEASE

June 7th, 2022

WEST KELOWNA B.C. – The West Kelowna Warriors Junior ‘A’ Hockey Club is pleased to announce President Chris Laurie has been named BCHL Marketer of the Year.

The award was determined by a poll of marketers from across the BCHL. 2022 marks the first year a Warriors staff member has received the award.

The criteria for Marketer of the Year includes:

  • Professionalism
  • Marketing impact on their team and on the league
  • Creativity
  • Willingness to work as a team
  • Overall representation of the BCHL

“Chris’s vast experience in marketing is paying off in West Kelowna. He has led the path to re-energizing Warriors hockey in a major market in our league” said Barry Douglas, Vice President of Business Operations and Governor for the Chilliwack Chiefs as well as the Chairman of the BCHL’s Marketing Committee.

I am honoured and proud of our organization for this recognition. Our accomplishments are a group effort. The players and staff supported each and every marketing initiative we executed”, stated Warriors President Chris Laurie. “I’d specifically like to recognize Chase Johnston and Amy Kruger for their strong contributions and belief in the vision of how a community-first franchise should operate. We are pleased with the progress we’ve made and are grateful for the strong support from the residents of West Kelowna.”

Photo: Chris Lauie (left) & Valley First Branch Manager Aaron Bowyer (right) presenting Trevor Moss (middle) with the Central Okanagan Food Bank cheque after the 2nd annual West Kelowna Community Night

After Warriors ownership changed in November 2019, Owners John Murphy & Rod Hume hired Chris Laurie as Team President. Laurie, with the help of his marketing team, patched up a lot of relationships within the community of West Kelowna with corporate partners and non profits joining forces inside and outside of Royal LePage Place. Below are highlights of improvements made:

  • Doubled Corporate Partnership base
  • Increased Season Ticket Base
  • Sold out multiple home games after Covid-19 restrictions were lifted
  • Winner of the Greater Westside Board of Trade Community & Public Service Award
  • Raised over $80,000 for local non-profit organizations over the last two years

 

Photo: President Chris Laurie (left) receiving the Greater Westside Board of Trade Community & Public Service Award alongside Mayor Gord Milsom & Warriors Director of Media Relations & Broadcasting Chase Johnston (right)

The West Kelowna Warriors organization wants to thank the entire community of West Kelowna for their continued support. The BCHL 2022/23 regular season schedule will be announced this Thursday. Stay tuned.